J. CREW'S LI'L SIS COMES OUT

I just read about J.Crew's flirty, younger sister, Madewell, in Allure. AND I'm pretty intrigued. Apparently the store has been a big secret for a while among celebs like Winona, Reese, and Uma.

But the store has since come out of the closet, so to speak, with stores in Dallas, Vegas, L.A., Austin, even Natick, MA, and Short Hills, NJ. BUT not an established NYC store...yet. Right now there's a temporary store in Soho at 532 Broadway, and one set to open permanently at 486 Broadway.

For chicks like me that live outside of any of these cities, we'll just have to browse the website for now, and maybe one day we'll be able to actually see just what they have to offer besides a "spring preview."