New Cosmetic Line

KAT'S MEOW AT SEPHORA

When I was in Sephora today, I noticed Kat Von D of L.A. Ink has a new cosmetic line made specifically for the store. Based on pin-up rocker girl chic, the line carries only shades of red lipstick and the cosmetic cases are decorated with one of Kat's rose tats. With product names like "Misfit", "Turbo Lover", and "Underage Red", Kat's line is a far cry from Jessica Simpson's "Dessert Beauty" Sephora line.

Free Stuff

EU MY! SUGAR'S FRAGRANCE SWEEPSTAKES

Fresh, maker of lovely fragrances like Lemon Sugar and Redcurrant Basil, is offering one lucky winner a trip to their NYC spa to meet with Fresh's co-founder Lev Glazman to make his/her own scent! To enter the sweepstakes, you must be a Sephora Beauty Insider, which only takes a second to register for (you can do it here).

Read more about the sweepstakes here.

PAINT ON FALSE EYELASHES!

Sephora now carries Fiberwig, the hot Japanese mascara that, when applied, mimics false eyelashes. The following description is taken from the Sephora website:

Engineered to create the perfect lashes with twice the amount of micro-fine interconnecting fibers, the instant drying formula creates a long lasting film coat around your natural lashes. Fiberwig imparts a perfect, smudge-proof maximum lash extension effect with a water-resistant formula that's easy to remove with warm water, without risking damaging or losing your natural lashes.

At only $22 a tube, if you don't like the effect, you haven't broken the bank.