Sunday, April 13, 2008

Marc Jacobs' Spicy Ad

BAG IT UP, I'LL TAKE IT

Victoria Beckham is the new face or "legs" of Marc Jacobs. The latest ad shows Posh Spice's legs coming out of a Marc Jacobs shopping bag he had made especially for her.

I knew this wasn’t going to be Vogue,” Ms. Beckham said by phone from her home in Los Angeles. “I knew I had to put myself in their hands, which could be quite scary.”

She said she had a long discussion with Mr. Jacobs after he first proposed the idea, last September, and a follow-up chat with Mr. Teller, who met Ms. Beckham’s misgivings with a typical mixture of charm and candor.

“I told her, ‘You’re the most photographed woman in the world,’ ” Mr. Teller recalled. “ ‘And fashion nowadays is all about product — bags and shoes — and you’re kind of a product yourself, aren’t you?’ She was, like, ‘Uh, yeah.’ ”

*photo and quotes from The New York Times. To read more about the ad, go here.

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